BrandLift — The Pitch

The Problem We Solve

0%

of local businesses have a website that actively
costs them customers every single day.

That's 33 million businesses in the US alone. Slow pages. Broken mobile. No SEO. No local schema. No contact form.
All of them losing calls right now.

The Opportunity

The local web market is worth
$47 Billion/year.
Nobody owns it.

GoDaddy

$2.8B tools

Wix/Squarespace

$1.6B DIY

Agencies

$12B fragmented

BrandLift

$30B+ untouched — we go get it

What is BrandLift?

An AI-native acquisition machine
for local web presence clients.

🔭

Find

Scrape Google for businesses with poor digital presence in any city + industry. Score them automatically.

→

📋

Convert

Send a personalized forensic audit report. Their data. Their competitors. Their new site. Zero sales calls.

→

🚀

Host

Client pays monthly. Site provisioned. Portal live. Domain, brand, and hosting all locked in to BrandLift.

Why It's Different

This isn't a website builder.
It's an automated client acquisition system.

❌ Legacy Approach

🐌

Wait for inbound leads. Run Google Ads. Hope for referrals.

📞

Cold call lists of businesses. Low answer rates. High rejection.

🗂️

Generic proposal PDFs. No personalization. No data.

⏳

Weeks from first contact to signed contract. High churn.

👥

Needs a full sales team. Overhead kills margin.

✅ BrandLift

🤖

AI finds businesses. Oxylabs scrapes. Apollo enriches. All automated.

📧

Instantly sends AI-personalized email with their actual audit data.

📊

Live proposal page — their scores, competitors, domain options, new logo.

⚡

Stripe checkout embedded. Discovery to paid client in <10 minutes admin time.

🎯

One operator manages 500+ active leads simultaneously.

The Automated Pipeline

8 steps. 95% automated. One command starts it all.

STEP 01

🔭

Discover

Oxylabs scrapes Google for target city + industry

STEP 02

🔬

Enrich

Apollo finds owner name + direct email

STEP 03

📊

Audit

AI scores site across 20 signals

STEP 04

🎯

Target

Worst scores ranked first in reservoir

STEP 05

📧

Propose

Personalized email sent automatically

STEP 06

🌐

Present

Branded proposal page with their data loaded

STEP 07

💳

Convert

Stripe checkout embedded in proposal flow

STEP 08

🚀

Launch

Site provisioned, client portal live

The Proposal — Product Demo

Not a template.
A live forensic report built for them.

SEO Score

28/100

Their actual score — not estimated

Mobile Performance

34/100

Real PageSpeed API data

Competitors Outranking

3

Named, scored, shown in proposal

AI Logo Options

4 ready

Generated before they asked

✓ Their city: Houston TX

✓ Their industry: HVAC

✓ Domain options pre-loaded

✓ Stripe checkout built in

✓ Brand kit configurable live

Revenue Model

Three plans. Recurring revenue. Near-zero churn.

Launch

$497/mo

Site + hosting + SSL + basic portal. Entry-level. No contract.

Growth

$797/mo

Launch + brand kit + SEO signals + priority support. Most popular.

Scale

Custom/mo

Full service + campaigns + dedicated slot. High-LTV clients.

Blended average MRR per client: $647/mo

Domain, site, brand kit, and hosting all live inside BrandLift infrastructure. Switching costs are real — churn is structurally low.

Cost Structure

Total monthly infrastructure: ~$506 fixed.

Service	Purpose	Monthly Cost
Oxylabs	Lead scraping (residential proxies)	$0
Apollo.io	Contact enrichment	$0
Instantly.ai	Email sending + sequences	$0
Google APIs	Gemini + PageSpeed + Imagen	$0
VPS (Brain node)	App + database server	$0
Misc (domains, storage)	Backups, DNS, CDN	$0
Total Fixed Monthly		$0

+ Variable cost per lead: ~$0.20 (scrape + enrich + email send)

Financial Model — Scenario A

Month 1: 50 Leads Released

Line Item	Calculation	Value
Variable cost	50 leads × $0.20	$0
Fixed cost	Platform infrastructure	$0
Total month-1 cost	Variable + fixed	$0
Clients converted	3% conversion rate = 1.5 → 2	0
MRR added	2 clients × $647 avg	$0
12-month LTV	2 clients × $647 × 12 mo	$0
ROI on $516 spend		0%

0

Financial Model — Scenario B

Month 1: 100 Leads Released

Line Item	Calculation	Value
Variable cost	100 leads × $0.20	$0
Total month-1 cost	$20 + $506 fixed	$0
Clients converted	3% conversion = 3 clients	0
MRR added	3 × $647	$0
12-month LTV	3 × $647 × 12	$0
MRR at month 6	~20 active clients accumulated	$0/mo
ROI on $526 spend		0%

0

Financial Model — Scenario C

Scaled: 500 Leads/Month

Line Item	Calculation	Value
Variable cost	500 × $0.20	$0
Fixed + hosting scale	$506 + ~$600 hosting (15 new slots)	$0
Clients converted	3% of 500 = 15 new clients	0
MRR added (monthly)	15 × $647	$0
MRR after 6 months	90 active clients × $647	$0/mo
Net margin at 90 clients	After all COGS and infra	0%
Annual revenue (90 clients)		$0

$0

The Summary

One operator. One platform.
A $700k/year business.

0%

of the pipeline requires
no human action

~$0

cost to acquire
a paying client

$0

client LTV
(12 months)

0:1

LTV : CAC
ratio

<2 min

lead discovery
to proposal sent

BrandLift is not a product. It's a business model.

Open Admin Platform Lead Flow Walkthrough Technical Overview