BRANDLIFT — CAMPAIGN PLANNING WORKSHEET
Free editable planning template
Request creative work: https://team.brandlift.ai/custom-offering?lang=en

CAMPAIGN
Working name:
Business objective:
Audience:
Primary message:
Offer and exact terms, if applicable:
Call to action:
Destination URL:
Planned launch date:
Languages: English / Spanish / Other:

ASSET PLAN — repeat for each item
Channel or placement:
Asset type:
Dimensions / duration / length:
Headline and supporting copy:
Visual direction:
Quantity / variations:
Landing page or destination:
Owner and due date:

SOURCE MATERIAL
Approved logo and brand guidance:
Photos or illustrations:
Verified facts supporting any claims:
Permission or licensing requirements:
Required disclosures:
Do not include passwords, payment details or private customer data.

REVIEW CHECKLIST
[ ] Offer, dates, contact details and destination verified
[ ] Copy and images reviewed for each language
[ ] Sizes match the intended channels
[ ] Links and calls to action work
[ ] Rights to supplied materials confirmed
[ ] Reviewer and approval deadline agreed
[ ] Final files and editable formats defined
[ ] Publishing responsibility and timing agreed
[ ] Any ad placement, printing or third-party costs scoped separately

Use this to prepare a brief. It does not submit a request, schedule a campaign or authorize ad spend. Scope, price and timing require a separate confirmed quote.